The Top 5 Reasons Why Bitly is the Bomb Dot Com

Snackable bite-size content is always the way to go in social media and long links are no exception. Bitly has become the industry standard for URL shortening and it's a great tool to use in social media. Here are my top 5 reasons you should start using Bitly today:

(1) Aesthetics. At the end of the day a Bitly makes your post look more attractive. When you only have a few seconds to grab a user's attention, why scare them off with an obnoxious link?

(2) Customizable. Bitly allows you to customize links so users have a clear sense of what they are clicking on. It also makes it much easier for brands/individuals to use the link again without searching for it. Community Managers like myself, for example, might use them to provide users/fans with helpful information. Without having to keep shortening the link over and over again, we can now use the customizable link we've made.   

(3) Analytics. Bitly keeps track of your shortened links and their stats all in one place. You can search for a link you've shortened in the past and find out how many people have clicked and/or saved the link.  

(4) Bundles. Bitly offers users a way to collect their links in what's called a bundle. Users can organize their links by category, subject, and/or keywords making it easier to locate shortened links.

(5) Bitmarks. Bitly provides users with a simple way to save and find bookmarked links. Once a URL is saved, Bitly attaches data and saves your link as a bitmark for you to be able to view later.

 So let's end the long, ugly link epidemic and embrace the power of the link.